AM Connect CRM
The Missing Link Between Your Sales Pipeline and Live Inventory
Purpose-built sales and campaign management for OOH and digital media. AM Connect CRM connects your sales team's daily workflow directly to Ad Manager Connect — no fragmented spreadsheets, manual availability inquiries or double entry. Build proposals in minutes, hold live inventory with confidence, and convert signed contracts to live bookings automatically.
Stop losing deals to slow, hand-built proposals
The problem: a buyer asks for a 28-day showing on the highway corridor. Your rep emails traffic for availability, waits, copies face photos and maps into a deck, prices it from a spreadsheet, and re-checks that nothing sold in the meantime. Hours later the proposal goes out — sometimes with a face that's already gone, a category clash, or a discount nobody approved.
The fix: in AM Connect CRM, the proposal is built from the deal itself. Open the advertiser or agency record, pick available static faces and digital spots straight from live inventory, and rate cards, margins and clash checks apply automatically. Brand the cover, place a hold, and send an interactive web link or PDF — in minutes, not hours.
The result: faster answers than the competition, proposals that only show inventory you can actually sell, pricing that stays inside policy, and a signed proposal that books itself in Ad Manager with no re-keying.
Feature highlights
- Interactive map-based campaign builder with live static & digital availability
- Dynamic web & PDF proposals built from live inventory in minutes
- Automated rates & hold governance — rate cards, margins, expirations and tiered approvals
- Integrated e-signatures with automatic booking in Ad Manager
- Dedicated OOH account directory — two-tiered Agency/Advertiser records
- Low-friction quick logs & smart ticklers so no deal goes cold
- Effort vs. output analytics and stage-weighted forecasting
- Team activity audit trails across holds, approvals and signatures
- Native Ad Manager Connect synchronization — real-time, two-way
The closed-loop deal flow
- STEP 01
1. Discover & map
Browse live static and digital face availability on an interactive map, with category clash checks and DOOH spot allocations.
- STEP 02
2. Live hold & price
Place one-click holds directly in Ad Manager and price with dynamic rate cards and margin calculations.
- STEP 03
3. Approvals (if discounted)
Discounts beyond threshold route automatically to a Sales Manager or General Manager with margin impact shown.
- STEP 04
4. Interactive web/PDF proposal
Send a branded proposal link or PDF, designed with the cover designer, in under two minutes.
- STEP 05
5. One-click e-signature
The client signs with integrated electronic signatures.
- STEP 06
6. Auto-book in Ad Manager
Held inventory converts to a booked campaign automatically — no post-sale re-entry.
Benefits by role
Account executives
Build proposals in minutes, hold inventory with confidence and get ticklers so no deal goes cold.
Sales managers
Gain greater control and oversight of your sales team and their performance — approve discounts with full margin visibility, monitor effort vs. output, and act on stale lead alerts from the manager action center.
General managers
Enforce rate integrity and rely on stage-weighted revenue forecasts and team activity ratios.
Traffic and operations
Receive booked campaigns automatically from signed contracts, synced in real time with Ad Manager.
Accounting
Work from contract terms that were never re-keyed, with every approval and signature logged.
Executives
See what is proposed, held, signed and booked across the business in one connected view.
Related platform features
Visual Charting
See the availability and bookings your sales team is working from.
View featureCampaign Management
Manage creative, fulfillment and bookings after the contract is signed.
View featureSales Teams
How AM Connect CRM supports OOH and DOOH sales teams.
View feature
Frequently Asked Questions
Ready to Connect Your OOH Business?
See how Ad Manager Connect can centralize your inventory, campaigns, proposals, field operations, accounting, and reporting.